SENSING POST-FORDIST WORK LIFE

Abstract

The article discusses the transition from Fordism to post-Fordism in the world of work and at the same time pleads for a critical reflection on the use of these concepts. It presents three German case studies conducted under the supervision of the author, which examine how this transition is experienced very differently: by mothers using managerial techniques of parenting, independent financial advisers, and manual workers in a picture-frame factory. The mothers see the changes as a challenge, the financial advisers as an opportunity, and the manual workers as a threat. Thus, ethnographic case studies in this field highlighting the diversity of work in the post-Fordist era enbable us to go beyond discourses that treat Fordism and post-Fordism as clearly separated and
holistic entities.

Keywords

Fordism, transformation of work, economization of work and life, work ethnography, post-Fordism

How to Cite

Götz, I., (2013) “SENSING POST-FORDIST WORK LIFE”, Ethnologia Europaea 43(1), p.68-87. doi: https://doi.org/10.16995/ee.1108

Publisher Notes

  • This article was previously published by Museum Tusculanum Press.

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Authors

Irene Götz (Ludwig-Maximilians-Universität München)

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