Abstract
This is an accepted article with a DOI pre-assigned that is not yet published.
This cross-national study of values is based on Shalom Schwartz's psychological instrument. It can also be characterized as a cross-disciplinary project involving psychological and ethnological contributions. It further exemplifies one model of combining quantitative and qualitative methods. Its main purpose is to point at the research prospects of assessing similarities and differences in universal values, and how to account for the differences by relating them to various societal and historical aspects.