Producing Tradition and Managing Social Changes in the French Vineyards

Abstract

The vineyards of Burgundy have an unparalleled reputation for the quality of their wines and an image of unchanging tradition. Such clichés hide the reality of a dynamic and fluid society which has been subject to the constant pressure of social and economic change. By providing the first ethnographic study of the major regional festival, the Saint Vincent Tournante, this article demonstrates not only the methods by which local wine producers have “invented” tradition for their own commercial advantage, but also the importance of ritual to the social and professional world of the vigneron.

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Demossier, M., (1997) “Producing Tradition and Managing Social Changes in the French Vineyards”, Ethnologia Europaea 27(1), p.47-58. doi: https://doi.org/10.16995/ee.865

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  • This article was previously published by Museum Tusculanum Press.

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Marion Demossier (University of Bath)

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