The paper examines the intersection of tourist productions and materialized fiction such as Märchen and other narrative genres in themed environments. On the backdrop of the rarely considered history of the materialization of genres such as the folk tale, a spectrum of touristic sites in Carinthia (Kärnten), Austria, are examined in terms of their aesthetic, generic, and ideological components. In the confluence of cultural commodification, market, and touristic utopias, the tensions between a globalizing economy and local aesthetic, educational and economic practices become apparent.
How to Cite
Bendix, R., (1999) “On the Road to Fiction”, Ethnologia Europaea 29(1), 29-40. doi: https://doi.org/10.16995/ee.892
- This article was previously published by Museum Tusculanum Press.