Zero is generally understood as indicating equilibrium, an initial point or origin. Zero-making is the action directed towards elements of cultures where the meaning of an object is set to zero. A. [Industrial] Zero-making was introduced in the 1990s in terms of new production concepts, human resource management, flat organizing, zero defects in production, multi-skilling and new management techniques emphasizing total employer loyalty.Zero-making is defined as a revolutionary theme. It is the setting of time to zero in order to organize a fresh start, erasing history, wiping the slate clean and promoting the idea of late modern corporate revolutions with labels like: Japanization, The New Economy, ICT Society, The Third Industrial Revolution and The Velvet Revolution. B. [Sports] [Synonymously] Sudden death: Extra play in a situation of equal score after a game to determine the winner.

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Arvastson, G., (2005) “Zero-Making”, Ethnologia Europaea 35(1), p.98-101. doi:

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  • This article was previously published by Museum Tusculanum Press.



Gösta Arvastson (Uppsala University)



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