On a daily basis people make many choices from different assortments, menus and databases. These choices are made among the garments in their favourite stores, just as in the cutting and pasting functions of the software they use to work and create. Are there any common denominator for these situations and activities? They may all be examples of the cultural process of menuing. There are two sides of menuing. First is choosing and making decisions with the help of menus and preconfigured assortments or databases. Second, menuing is also the activity of designing menus; sorting out, categorizing and arranging. These two sides of menuing are fundamental in any industrialized consumption society, rooted in systems of standardization and the systematics of handling assorted materials that emerged with industrialism.

How to Cite

Willim R., (2005) “Menuing”, Ethnologia Europaea 35(1). p.125-129. doi:

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  • This article was previously published by Museum Tusculanum Press.



Robert Willim (Lund University)





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